Branded residences

A home can be beautiful. A branded residence makes it unforgettable.

From New York to Dubai, London to Singapore — and now Gurgaon — branded residences have become the pinnacle of luxury living. They’re not just homes; they’re statements, backed by the prestige, service, and consistency of the world’s most iconic brands.

What Exactly Is a Branded Residence?

A branded residence is a residential property developed in partnership with a luxury brand — often from hospitality, fashion, or lifestyle — that brings its design, service, and brand ethos into the home. Think Trump Towers with its Manhattan-inspired opulence, or Westin Residences by Whiteland, where wellness and service standards mirror the brand’s 5-star hotels.

Why They Command a Premium

1. Brand Value

The association with a global luxury name adds instant credibility, desirability, and resale value. Buyers know they’re purchasing a globally recognized experience, not just a structure.

2. Design & Quality Assurance

From architecture to interiors, every detail is approved by the brand to match its global benchmarks. This reduces risk for the buyer — you know what you’re getting.

3. Hotel-Grade Services

Concierge desks, valet parking, in-residence dining, housekeeping, spa access — the same services guests enjoy at flagship hotels, delivered in your own home.

4. Exclusivity

Branded residences are limited by nature. In Gurgaon, there are only a handful — making them not just luxury homes but rare investments.

Global Perspective

Branded residences have exploded worldwide in the last decade:

• Dubai: Armani Residences, Bulgari Resorts & Residences, Atlantis The Royal Residences.

• London: The OWO Residences by Raffles, The Residences at Mandarin Oriental.

• New York: Aman New York Residences, The Ritz-Carlton Residences.These projects routinely outperform the broader market in value retention and price appreciation — a trend now unfolding in India.

Gurgaon’s Branded Residences Landscape

• Trump Towers, Sector 65: Statement-making glass architecture, triple height living spaces, and unmatched brand recognition.

• Westin Residences by Whiteland: The first Westin-branded residences in North India, blending wellness-driven living with the prestige of the Marriott portfolio.

• Upcoming Collaborations: The entry of more global hotel and lifestyle brands into India’s luxury real estate market.

The Investment Equation

• Premium at Entry: Yes, they’re more expensive per square foot — often 20–30% higher than comparable luxury projects.

• Value Over Time: History shows branded residences hold and grow value better, particularly in markets where supply is limited and brand reputation is strong.

• Global Resale Appeal: Attracts not just local buyers, but global investors and NRIs who recognize the brand.

Our View

A branded residence is more than a property; it’s a partnership with a brand that stakes its global reputation on your home. In Gurgaon’s evolving luxury market, these addresses are poised to become tomorrow’s icons — blending exclusivity, service, and timeless brand equity

Luxury can be built. Prestige must be earned — and branded residences do both.